Problem
Unstructured opportunity capture
Lending opportunities live in spreadsheets, inboxes, or generic CRM deals that lose channel, segment, and stage meaning.
Core conceptsComeBk
Product
Authoritative product description for ComeBk — purpose, users, capabilities, and how to get started.
ComeBk is a marketing and sales business kernel for commercial lending. It models go-to-market workflows — channels, cycles, and opportunity motion — for banks and NBFCs.
Teams use it to structure how opportunities are found, evaluated, and advanced. Decision-facing outputs carry explainability requirements as part of the product contract.
ComeBk owns the marketing and sales domain. Shared platform services provide tenancy, identity, and observability underneath without absorbing that mandate.
Business problems
Operational problems ComeBk addresses in commercial lending go-to-market. Detail remains in documentation.
Problem
Follow-up without shared stage policy
Sales and relationship teams advance work inconsistently when stage rules are informal or enforced only in meetings.
Opportunities guideProblem
Campaign and channel entry without taxonomy
Marketing campaigns and partner channels feed motion without durable labels that survive reporting and handoff.
Cycles guideProblem
Weak visibility across lending GTM
Leaders cannot see where opportunities stall across channels and cycle stages using lending-native vocabulary.
Product overviewProblem
CRM treated as system of record
Enterprise CRMs mirror poorly when they reverse-author stage and channel state for commercial lending workflows.
CRM mirror guideProblem
Decisions without explanations
Recommendations and stage changes used in judgments lack structured explanations when teams need to revisit why.
API overviewTarget users
Intended users from the product model. Personas beyond this set are not claimed.
Audience
Banks
Commercial banking teams that run lending go-to-market motion across relationship and campaign channels.
Getting startedAudience
NBFCs
Non-bank lenders that need the same structured opportunity workflows without inheriting a bank CRM shape.
Getting startedAudience
Sales and relationship managers
Operators who capture and advance facilities, expansions, and refinance opportunities through agreed stages.
Opportunities guideAudience
Marketing teams
Teams that originate channel and campaign entry into motion and need taxonomy that survives handoff.
Cycles guideAudience
Business heads and operations
Owners of lending GTM process who define cycles, required fields, and production readiness criteria.
Implementation guideHow ComeBk works
High-level workflow. Implementation steps live in Getting Started and Guides.
Workflow
Configure
Define cycle stages and channel taxonomy with process owners before enforcement.
Read guideWorkflow
Capture
Create opportunities with channel, segment, owner, and product-fit context.
Read guideWorkflow
Qualify
Advance through early stages under shared policy; invalid skips return conflicts.
Read guideWorkflow
Engage
Continue stage motion and request explanations when outputs inform credit or sales judgments.
API overviewWorkflow
Measure
Report on channels and stages; optionally mirror state to CRM without changing system of record.
CRM mirror guideCore capabilities
Major capability areas — not a feature matrix. Guides and API docs own the depth.
Capability
Channel and campaign entry
Durable channel taxonomy for relationship, campaign, partner, and inbound entry into motion.
Cycles guideCapability
Opportunity capture
Lending-native opportunity records instead of generic CRM deal shapes for facilities and expansions.
Opportunities guideCapability
Sales cycle pipeline
Ordered cycles with stage history, owners, and policy for commercial lending go-to-market.
Core conceptsCapability
Workflow automation
Allowed transitions and required fields enforce process without encoding every micro-step in UI scripts.
Opportunities guideCapability
Decision explainability
Structured explanations on decision-facing reads when judgments need a revisit trail.
API overviewCapability
GTM visibility
Filter and list opportunities by stage and channel for leaders who need operational transparency.
ArchitectureTypical customer journey
Representative path from process alignment through production cutover.
Journey
1. Align on process
Process owners agree cycle stages, channels, and required fields before API enforcement.
Implementation guideJourney
2. Stand up a pilot tenant
Install credentials, verify connectivity, and create a sample opportunity cycle.
Quick startJourney
3. Run live capture
Relationship and marketing teams capture real opportunities in the agreed taxonomy.
Opportunities guideJourney
4. Enforce stage policy
Enable transition checks and required fields once usage patterns stabilise.
Cycles guideJourney
5. Mirror outward
Push summaries to CRM or warehouse consumers; keep ComeBk as workflow system of record.
CRM mirror guideJourney
6. Production cutover
Walk the deployment checklist, pin API versions, and confirm on-call ownership.
Deployment checklistDocumentation
Representative entries from the documentation collections.
Getting Started
Quick start
Create a minimal opportunity cycle and confirm read/write path against the ComeBk API.
ReadGetting Started
Core concepts
Vocabulary for cycles, channels, opportunities, and explainability in ComeBk.
ReadGuides
Working with opportunities
Create, advance, and query opportunities across cycle stages.
ReadAPI
Overview
Authentication, resource model, errors, and versioning for the ComeBk HTTP API.
ReadResources
Selected entries from the resources catalog.
Release notes
Recent published releases from the Release Notes collection.
Release Notes
v0.3.0
Admin cycle and channel writes, deployment hardening, and documentation catalog expansion.
ReadRelease Notes
v0.2.0
Stage advancement, explainability includes, and webhook delivery for opportunity updates.
ReadRelease Notes
v0.1.0
Initial public API surface for opportunities, authentication, and tenant configuration.
ReadFrequently asked questions
Entries from the Documentation FAQ collection.
Next steps
Continue into documentation and resources, contact us for a tenant evaluation, or sign in if you already have access.